First and Union: Why your content matters

Why we care so much about content

A movement to improve and value content is growing rapidly throughout the web, with catchy phrases such as "Content is the new oil." If you'd like to read more about it, here are some of our favorite articles, sites, books and other resources:

Writing for the web vs. writing for print, by Jakob Nielsen.
"Letting Go of the Words" by Ginny Redish.
"Don't Make Me Think" by Steve Krug.
A List Apart blog.

Many websites are built starting with a design, or with a web application or some other technology, and content – everything from text to graphics to page names – gets plugged in at the end. And usually it shows: The navigation is confusing, users can't complete their tasks, there's too much text, and much of that is not relevant.
When a website is created starting with content, that site will best fit the needs of the site owner, the business and the visitors to that site. The design will meet the needs of the content, not the other way around. Web apps are there only if they are needed, not because they look impressive.
The sites we build stand out, for that reason. They get feedback like, "Wow, I really understand what you do, and why," and "I could easily find everything I wanted." Our clients tell us things like, "You helped us define ourselves," and "We have so many more site visitors now."
Sites created starting with content are the new wave of the web: Folks aren't dazzled by fancy bells and whistles – they just want to get things done, quickly and easily. We want to help you help them.