What they wanted
Industrial designer Tom Lukens needed to offer an easy method of purchase for his new line of cases for notebook computers and other modern gear, while highlighting how it blended neoprene practicality with classical high styling.
What we did
Interviewing the designer to learn his love of Italian history and beauty, we used light, conversational tone and prominent product photos for amore a prima vista. Video demonstrates the unique wraparound case feature. Friendly buy buttons take you to the Google shopping cart – no passport needed.
What they said
I LOVE, LOVE, LOVE the content ... it is exactly what I wanted. Thank you.