What they wanted
Annie Searle needed a new site that would show her international expertise in risk management, be easy for her to update for a daily risk-news section, and use clear language to filter the right clients in six sectors.
What we did
We interviewed Annie and her associates to understand her great strengths as a creative businesswoman and team leader. We created a content-management system and an application for posting updates, and placed photos and articles that demonstrated her standing and knowledge.
What they said
In launching a new business, I knew that a dynamic website was key to my success. I had complex product offerings and a generally misunderstood topic area. Working with the First and Union team was a collaboration that resulted in a site architecture that is monumental – the site is simple and clear, easy to navigate, and worth returning to, over and over.