Sherry Stripling knows people mostly scan rather than read websites. She also believes that rich, compelling content plays a vital role on the web. A national award-winning writer and former journalist, Sherry wraps authentic, effective content in warm, easy-to-read writing.
Whether creating new work, editing existing content or teaching a company's staff to write web-effective copy, Sherry's goal is to help website users get what they need quickly. Bright, relevant writing helps people understand where they are, how to get what they need and what to do next. Just as important: It invites users to explore.
Sherry's profiles of company principals – and of their clients – add credibility while helping organizations define their intentions and values. Additional insight from interviews provides key messaging for landing pages, headlines, and captions.
Sherry has written for websites ranging from retail travel adventures to financial management to nutrition, fitness and lifestyle. As a journalist, her articles appeared in The Washington Post, the Chicago Tribune, Self Magazine and The Seattle Times. She was honored twice with the Lowell Thomas Award for travel writing.
In addition to her work with First & Union, Sherry teaches and writes about web writing and multi-channel storytelling through www.barnstorm-media.com. She is also an associate writer and content consultant for lifestyle insights.
Selected web and commercial writing
Guide profiles for REI Adventures (.PDF)
New Mexico travel copy for REI (.PDF)
Product description for neoprene case
Client profile for fitness site (.PDF)
Client profile for financial group
Owner profiles for maritime training
Selected articles
"Is it any wonder Americans want their time back?" The Seattle Times, Oct. 12, 2003
"Goodbye, Grandma Erma," The Seattle Times, March 14, 2004
"Good Dog, Jack," The Seattle Times, March 14, 1999
"Retro Carbs," The Seattle Times, Aug. 25, 2004