Molly Martin brings an experienced eye to website content, structure, design and redesign. A skilled organizer and project manager, Molly has improved the effectiveness of sites ranging from art, lifestyle and technology to law, finance and executive search. She helps the words deliver a clear message while making sure the typography, structure and design enhance that message.
Molly understands that content on a website is most effective when it is planned, organized, written and edited specifically for that site – and for its visitors. Helping clients understand why and how to tailor content for web users is one of Molly's roles with First & Union.
Molly has more than 25 years of experience in web, digital film, video, magazines, books and newspapers. Her nationally distributed "On Fitness" column connected with readers for a decade, and reprints of her "Molly's Cancer" article in The Seattle Times are still requested, more than 15 years later.
Working with Sherry Stripling, Molly also helps companies communicate through white papers and newsletters, and with Lifestyle Insights she helps corporations connect with women consumers.
Selected articles
"Molly's Cancer," The Seattle Times
Nov. 22, 1992, and Nov. 24, 2002
"Escaping Your Genetics," The Seattle Times, Aug. 25, 2002
"Inside The Mountain: Climbing a culture to meet new M's owner in Kyoto," The Seattle Times, July 16, 1992
"A Moving Target: Use your body and your mind to take aim at pain," The Seattle Times, June 9, 2002
"Jab, Jab, Jabber: Two would-be boxers take to the ring and trade punches – verbal and otherwise," The Seattle Times, June 7, 1993
"Brace Yourself: Are these devices creating support or weakness?" The Seattle Times, Feb. 18, 2001